How much does an explainer video cost in West Yorkshire?

Explainer video costs depend on the video length, style (2D/3D/hybrid), complexity, number of scenes, voiceover requirements, and whether filming is needed. A short, simple animated explainer will cost less than a detailed hybrid piece with custom design, multiple versions and extensive motion graphics. At Rune Films, we tailor every explainer to your objectives and budget, providing clear options that scale with the level of production required.

How long does explainer video production take?

Most explainer video projects take between 3–6 weeks from initial planning to final delivery. Timelines depend on scripting, stakeholder approvals, animation complexity, and the number of review rounds required. Our Leeds-based team manages the full process in-house, keeping projects structured and efficient without compromising quality.

Do you provide scriptwriting and storyboarding?

Yes. We provide full scriptwriting and storyboarding as standard for explainer projects. This ensures messaging is clear, the structure is tight, and the visuals are planned before production begins. This approach reduces revisions later and keeps production aligned with the agreed objective.

Should my explainer be animated or live-action?

It depends on the message and where the video will be used. Animation is ideal for simplifying complex concepts and keeping branding consistent. Live-action works best when trust, people and real environments are important. Many clients choose a hybrid approach - filmed footage supported by motion graphics and on-screen messaging for maximum clarity.

Can you create explainer videos for SaaS and technical products?

Absolutely. We regularly produce explainers for SaaS platforms, technology products and complex services where clarity is critical. We focus on simplifying the message while keeping it accurate and persuasive. We can also incorporate UI capture, screen recordings and animated callouts to improve understanding.

Do you create versions for social media and ads?

Yes. We can supply multiple formats and cutdowns for LinkedIn, Instagram, YouTube and paid campaigns, including subtitles, hook-led openings and shorter edits optimised for performance. This helps your explainer work across awareness, consideration and conversion stages.

3D Animation Case Study: Henniker Plasma Explainer Series

Henniker Plasma, a leading manufacturer of plasma treatment systems, partnered with Rune Films to create a series of 3D animated explainer videos designed to simplify a highly technical process and support business development.

The goal was to turn a complex scientific concept into clear, engaging content that could be understood by a wide range of industries.

This project demonstrates how industrial video production can be used to explain complex technical processes that cannot be filmed directly.

The use of 3D visuals reflects the role of an experienced animation studio in communicating detailed systems clearly.

The Approach

strategy

Creative

The solution was to break the complexity into a structured series of short animations rather than trying to explain everything in one piece of content.

This allowed each video to focus on a specific aspect of the process, improving clarity and usability.

A 3D animation approach was chosen to:

visualise microscopic processes
demonstrate material interactions
show cause and effect clearly

The creative focused on clarity first, using clean visuals and controlled pacing to guide understanding.

Production

Rune Films produced a series of six 3D animated videos including:

an overview animation explaining the full process
supporting animations breaking down key stages
visual demonstrations of surface treatment effects

Each animation was designed to be used independently or as part of a wider sales and marketing toolkit.

The Outcome

The animation series provided Henniker Plasma with a clear and effective way to communicate their offering:

simplified a complex technical process
improved understanding across multiple industries
supported sales conversations and presentations
created a reusable library of content

The animations became a core part of how Henniker Plasma explains its technology to new audiences.

The Challenge

Henniker Plasma provides advanced surface treatment technology used across multiple industries including manufacturing, electronics and materials engineering.
The challenge was communication.
The plasma treatment process is:
highly technical
difficult to visualise
unfamiliar to many potential customers
critical to product performance
They needed a way to clearly explain:
what the process is
how it works
why it matters
All while keeping the content engaging and accessible.

Why This Worked

Complexity broken into parts
A series approach improved clarity and usability.
3D visualisation
Made invisible processes visible and understandable.
Focused storytelling
Each video had a clear purpose and message.
Built for real-world use
Designed for sales, marketing and presentations.

3D animation production
Script development
Storyboarding and visual planning
Technical process visualisation
Multi-video series (6 animations)
Sales and marketing content integration

Project Scope

“Rune Films provided an excellent service. They enabled us to visualise our ideas and completed our animations efficiently and economically. They were supportive and always approachable. We have found it a pleasure to work with them.”

Client Feedback

SaaS Explainer Video Case Study (Expend)
See how we used 2D animation to simplify a complex SaaS product.

Corporate Training Platform Case Study (Lowell)
Explore how video and interactive learning improved onboarding across multiple regions.

Charity Campaign Case Study (Epilepsy Action)
Discover how a social-first campaign drove engagement and awareness.

3D Animation Case Study (Henniker Plasma)
Learn how we used 3D animation to explain a complex technical process.

Related Case Studies

Looking to Explain a Complex Product or Process? Get in touch.

If you need to communicate a technical product clearly, we help organisations create animation that simplifies complexity and supports real business outcomes.

Get in touch to discuss your project.

Frequently Asked Questions

Why use 3D animation for technical products?

3D animation allows you to visualise processes that cannot be filmed, making it ideal for complex or microscopic systems.

Is it better to create one video or a series?

For complex subjects, a series of shorter videos is often more effective as it allows each concept to be explained clearly.

Where can these videos be used?

Technical animations can be used across websites, sales presentations, exhibitions and marketing campaigns.

Can animation help explain industrial processes?

Yes. Animation is one of the most effective ways to simplify technical processes and make them easier to understand.