How much does an explainer video cost in West Yorkshire?

Explainer video costs depend on the video length, style (2D/3D/hybrid), complexity, number of scenes, voiceover requirements, and whether filming is needed. A short, simple animated explainer will cost less than a detailed hybrid piece with custom design, multiple versions and extensive motion graphics. At Rune Films, we tailor every explainer to your objectives and budget, providing clear options that scale with the level of production required.

How long does explainer video production take?

Most explainer video projects take between 3–6 weeks from initial planning to final delivery. Timelines depend on scripting, stakeholder approvals, animation complexity, and the number of review rounds required. Our Leeds-based team manages the full process in-house, keeping projects structured and efficient without compromising quality.

Do you provide scriptwriting and storyboarding?

Yes. We provide full scriptwriting and storyboarding as standard for explainer projects. This ensures messaging is clear, the structure is tight, and the visuals are planned before production begins. This approach reduces revisions later and keeps production aligned with the agreed objective.

Should my explainer be animated or live-action?

It depends on the message and where the video will be used. Animation is ideal for simplifying complex concepts and keeping branding consistent. Live-action works best when trust, people and real environments are important. Many clients choose a hybrid approach - filmed footage supported by motion graphics and on-screen messaging for maximum clarity.

Can you create explainer videos for SaaS and technical products?

Absolutely. We regularly produce explainers for SaaS platforms, technology products and complex services where clarity is critical. We focus on simplifying the message while keeping it accurate and persuasive. We can also incorporate UI capture, screen recordings and animated callouts to improve understanding.

Do you create versions for social media and ads?

Yes. We can supply multiple formats and cutdowns for LinkedIn, Instagram, YouTube and paid campaigns, including subtitles, hook-led openings and shorter edits optimised for performance. This helps your explainer work across awareness, consideration and conversion stages.

What is industrial video production?

Industrial video production focuses on creating video content for engineering, manufacturing and technical industries, often involving complex processes, systems or products.

When should you use animation instead of filming?

Animation is ideal when a process cannot be filmed easily, such as internal systems, microscopic processes or highly technical mechanisms.

How much does industrial video production cost?

The cost of industrial video production depends on the complexity of the project, the length of the video and whether filming, animation or a hybrid approach is required.

How long does it take to produce an industrial video?

Most industrial video projects take between 4 and 8 weeks depending on scope, feedback rounds and production requirements.

DESIGN & ILLUSTRATION IN LEEDS

Brand identity, illustration and campaign creative from the same team that makes your films. One brief, one point of contact, and a look that holds together on screen and on paper.

EXAMPLES OF OUR WORK

A selection of recent design and illustration work. Every piece was drawn from scratch for the brief, from the palette and typography down to the characters, and delivered ready for print, screen and, where it was needed, animation.

SCHOOL MURALS AND WALL ART

Wall murals and vinyl decals for primary schools, from a reading corner painted with characters who love books to an entrance hall full of local landmarks and positive affirmations. Designed to fit the wall it is going on and supplied as print-ready vinyl, so the school gets the artwork without the disruption.

See the Healey School wall mural case study →

MUSEUM SUMMER CAMPAIGN

Posters, flyers, social graphics and banners for a group of museums and their summer programme. Three characters spell out FUN, each carrying one of the venues with them, and the back of the flyer became a puzzle sheet that families kept.

PLAY SPACE BRAND IDENTITY

A full rebrand for a company that builds sustainable timber play spaces: an earthy palette, a rounded typeface with some confidence to it, and three woodland characters to carry the brand into schools, followed by learning resources and banners for a primary school enterprise challenge.

CHILD ADVOCACY REBRAND

A rebrand for a child advocacy specialist, built around an illustrated character and a family of P.L.A.Y. characters, then extended into social graphics and a printed guide.

SOCIAL AND CAMPAIGN GRAPHICS

Hand-lettered social graphics that turn advice into something people save and share: how to play indoors, what a stick can be, a beginner's guide to embedding play. Drawn with the brand's own characters so every post is unmistakably theirs.

ACTIVITY BOOKLETS AND GUIDES

Illustrated guides that get kept: a twice-yearly what's-on guide with twenty-five illustrations telling local stories, and an A to Z of creative activities for schools with a city skyline that runs across the cover and the inside pages.

ACTIVITY PACKS AND PACKAGING

Children's activity magazines, puzzle sheets and product packaging, illustrated from scratch so the pack and the product tell the same story. Supplied as print-ready artwork with the dielines included.

WHAT WE DESIGN

We cover the design work growing businesses actually need, from identity to illustration to the artwork that moves in your films, delivered by one team with one standard.

BRAND IDENTITY

Logo, colour, type and the rules for using them, delivered as a kit your own team can apply without calling us. Documented properly and built to scale from a business card to the side of a building.

ILLUSTRATION

Bespoke characters, spot illustrations and editorial artwork for print and digital, drawn for your brand rather than bought from a stock library.

CAMPAIGN CREATIVE

Posters, flyers, social graphics and banners built as one family, so the campaign looks the same on a lamppost and on a phone.

ILLUSTRATION FOR ANIMATION

Characters and assets designed to move. Your explainer video looks like your brand because the same designer drew both, and the artwork arrives ready for our animators.

MURALS AND ENVIRONMENTAL GRAPHICS

Entrances, offices, schools and public spaces, from concept to installation, with the site surveyed first so the design fits the wall it is going on.

DESIGN THAT WORKS WITH FILM

If we are making your film, the design can come from the same brief: title cards, lower thirds, end cards and social cut-downs that match the identity, and characters drawn so they can move. If you only need design, that is fine too. Plenty of clients start there and add film later.

Either way you get one team, one standard and one point of contact.

WHO WE WORK WITH

Businesses across Leeds and Yorkshire that need their brand to work in more than one place: marketing teams commissioning a film and the campaign around it, founders building a first identity, councils, museums and attractions that need to reach families, and established firms whose look has drifted.

WHAT CLIENTS SAY

"We were delighted with these joyful, vibrant designs for our summer programme and really valued the expertise in bringing in an interactive, playful element. A great understanding of the brief, and friendly, flexible and responsive to work with."

Client, university museum group

"We would highly recommend the fantastic, creative designs."

Founder, timber play space company

RELATED SERVICES

We also provide 2D and 3D animation, explainer videos and brand film production. Design and film are cheaper and better when they are briefed together.

START YOUR DESIGN PROJECT

Tell us what it needs to do and we will come back within one working day with ideas and a quote. If there is a film in it as well, say so; that is the point of having both under one roof. Call 0113 880 5082 or send us the details below.

DESIGN & ILLUSTRATION FAQS

CAN WE COMMISSION DESIGN WITHOUT A FILM?

Yes. Identity, illustration and campaign work are available on their own. Plenty of clients start with design and add film later, or the other way round.

WHO OWNS THE ARTWORK?

You do, once the project is paid for. We hand over final files in the formats your team and your printers need, and we keep the working files on record in case you need changes later.

HOW MUCH DOES DESIGN COST?

It depends on scope. A set of campaign assets costs less than a full identity with guidelines, and a mural depends on the wall. We scope each project to your objectives and budget and quote it in full before anything starts.

DO YOU WORK WITHIN EXISTING BRAND GUIDELINES?

Yes. If you have an established identity, we design within it. If the guidelines have gaps, we will tell you where, and fix them if you want us to.