How much does an explainer video cost in West Yorkshire?

Explainer video costs depend on the video length, style (2D/3D/hybrid), complexity, number of scenes, voiceover requirements, and whether filming is needed. A short, simple animated explainer will cost less than a detailed hybrid piece with custom design, multiple versions and extensive motion graphics. At Rune Films, we tailor every explainer to your objectives and budget, providing clear options that scale with the level of production required.

How long does explainer video production take?

Most explainer video projects take between 3–6 weeks from initial planning to final delivery. Timelines depend on scripting, stakeholder approvals, animation complexity, and the number of review rounds required. Our Leeds-based team manages the full process in-house, keeping projects structured and efficient without compromising quality.

Do you provide scriptwriting and storyboarding?

Yes. We provide full scriptwriting and storyboarding as standard for explainer projects. This ensures messaging is clear, the structure is tight, and the visuals are planned before production begins. This approach reduces revisions later and keeps production aligned with the agreed objective.

Should my explainer be animated or live-action?

It depends on the message and where the video will be used. Animation is ideal for simplifying complex concepts and keeping branding consistent. Live-action works best when trust, people and real environments are important. Many clients choose a hybrid approach - filmed footage supported by motion graphics and on-screen messaging for maximum clarity.

Can you create explainer videos for SaaS and technical products?

Absolutely. We regularly produce explainers for SaaS platforms, technology products and complex services where clarity is critical. We focus on simplifying the message while keeping it accurate and persuasive. We can also incorporate UI capture, screen recordings and animated callouts to improve understanding.

Do you create versions for social media and ads?

Yes. We can supply multiple formats and cutdowns for LinkedIn, Instagram, YouTube and paid campaigns, including subtitles, hook-led openings and shorter edits optimised for performance. This helps your explainer work across awareness, consideration and conversion stages.

Charity Awareness Video Case Study: Epilepsy Action “In the Dark” Campaign

Epilepsy Action partnered with Rune Films to create a powerful awareness campaign for Purple Day, designed to highlight the lived experience of epilepsy and drive engagement across digital platforms.

The campaign needed to stop audiences mid-scroll, communicate an emotional message quickly and encourage sharing.

The Approach

strategy

Creative

The campaign focused on a simple but powerful concept designed to communicate instantly.

Rather than overcomplicating the message, the goal was to create something visually striking, memorable and easy to understand.

A light-based visual metaphor was used to represent the sudden disruption epilepsy can cause in everyday life.

This was supported by:

audio design inspired by real interviews with people living with epilepsy
minimal, cinematic visuals
a strong focus on pacing and emotional tone

The creative approach balanced impact with sensitivity.

Production

The campaign was produced as a live-action shoot with a strong emphasis on sound design and editing.

Deliverables included:

multiple video lengths (30s and 60s)
multiple formats (16:9, 1:1, 9:16)
versions with and without subtitles
A/B tested calls to action

In total, 24 campaign assets were created for cross-platform distribution.

The Outcome

The campaign delivered strong engagement and retention:

120,000+ views in the first month
99.7% retention (30-second version)
85% retention (60-second version)

Beyond metrics, the campaign:

sparked meaningful audience conversations
encouraged sharing across social platforms
increased awareness of epilepsy and its impact

The Challenge

Epilepsy Action needed a campaign that could cut through a crowded digital environment while remaining sensitive and authentic.
The content needed to:
raise awareness of epilepsy and its real-world impact
connect emotionally with a wide audience
perform across social media platforms
deliver a clear message within seconds
Unlike traditional campaigns, this required immediate attention and strong emotional resonance.

Why This Worked

Strong visual metaphor
The concept was instantly recognisable and easy to understand.
Real human stories
Authenticity created emotional connection and trust.
Designed for social-first viewing
The content was built to capture attention quickly.
Multi-asset delivery
Different formats allowed the campaign to perform across platforms.

Campaign concept development
Live-action video production
Interview filming
Sound design and post-production
Multi-platform delivery
A/B testing
24 campaign assets

Project Scope

Looking to Create a Campaign Video? Get in touch.

If you’re looking to create content that captures attention and connects emotionally, we help organisations produce video that delivers clarity, engagement and real impact.

Get in touch to discuss your project.

Frequently Asked Questions

What makes an effective charity campaign video?

An effective charity campaign video combines emotional storytelling with a clear, simple message that can be understood quickly and shared easily.

How long should a campaign video be?

Shorter formats (15–60 seconds) typically perform best on social media, especially when designed to capture attention quickly.

How long should a campaign video be?

Yes. Video is one of the most effective formats for raising awareness, driving engagement and encouraging social sharing.

Can video increase engagement for awareness campaigns?

Why is storytelling important in charity video campaigns?