InSIGHTS
MADE TO BE SEEN.
Practical insights on video production written by the team at Rune Films.
This is where we share what we've learned across 20+ years of producing corporate films, brand video, animation, TV commercials and explainer content for businesses across the UK. From sector-specific guides (healthcare, manufacturing, financial services, charity) to practical breakdowns on cost, process, ROI and creative strategy, every post is written to be genuinely useful - not generic marketing fluff.
Whether you're planning your first video project, building a video content strategy, or trying to understand what good video production should cost, you'll find substantive answers here. Browse by category below, or scroll down to see the latest posts.
Featured
Recruitment Video Production: How to Attract Talent in a Competitive Market
Recruitment has become a content marketing problem. The best candidates aren't reading job adverts anymore, they're forming opinions about employers months before they apply. A well-produced recruitment film does what a job advert can't: it shows what working somewhere actually feels like. Here's how UK businesses are using recruitment video in 2026; what works, what doesn't, and what to look for when commissioning.
Charity Video Production: How Non-Profits Use Video to Drive Impact
The UK charity sector is producing more video than ever, on smaller budgets than ever. We break down the six ways charities actually use video, and what separates a film that drives impact from one that wastes money the sector can't spare.
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